What is market pull?
At Hustle Fund, we define market pull as how quickly customers adopt your product. It's a velocity metric that can help you evaluate startup success.
Why is market pull important?
Market pull is a measure of the driving factors that influence how quickly customers adopt your product:
- how hard it is to get customers
- how much more you can upsell once you have customers
- how fast the market is moving up or down
Is market pull the same thing as total addressable market (TAM)?
TAM measures how big your market is. Market pull is a loose measure to understand a companies ability to dominate the market they're in.
What are some examples of market pull?
A company can have few different types of market pull:
- Product based market pull: when a product has viral loops built in. For example, referral codes or links, building group interactions in the product.
- Market based: when the geography or sector has a lot of greenfield. For example, crypto/Web3 in the 2010s. Timing is a huge factor in creating market based market pull.
- Marketing based: when a company can efficiently acquire customers through marketing. For example, paid ads or SEO.
- Elizabeth Yin on market pull
- What's your viral loop? Understanding the engine of adoption - Andrew Chen
- Emerging markets (coming soon)