This is Second Opinion, a newsletter created by your friends Deck Doctors and Hustle Fund VC, where we give honest, tactical feedback to founders about their pitch decks.

Talking about competitors can be scary and confusing. But it's important to clearly position your company against the other players in the space.  

For today's topic, the Docs go through "competition" slides from four real-world examples (and companies) to showcase some best practices for nailing your competitor section.

Video here.👇

Show Notes

• The Docs dive into the three most common mistakes founders make when addressing their competition in their pitch decks, including that some people don't acknowledge it at all, which can send the wrong message to investors.
• They teach you how to think about competition the right way that will reflect best on you and your company to interested parties.
• Lastly, they show real-world examples from Venboo, Rutabaga, Dataravel and Salestable, who showcased their competitors with a thorough analysis in appealing slide decks.

Reminder of how this works

Here's how this whole operation works: founders submit their decks to be reviewed by filling out this form.

The Deck Doctors review the deck, then record a video with tactical suggestions on how to improve it. Our aim: to help founders land more meetings with investors.

There is no money exchanged, no favoritism, and no judgments.

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Who are the Deck Doctors?

The Deck Doctors are a small but mighty team of strategists, storytellers, designers, investors, entrepreneurs, and startup nerds who have cracked the code on pitch decks.

They've helped over 100 startups build winning pitch decks by transforming hideous and incoherent decks into works of art. Get in touch with them here.

Who is Hustle Fund?

Hustle Fund is a pre-seed venture capital fund that believes great founders can look like anyone and come from anywhere. We've invested in over 500 startups across a wide variety of industries.