How to Invest in Startups When You're Not Connected
.png)
Brian Nichols is the co-founder of Angel Squad, a community where you’ll learn how to angel invest and get a chance to invest as little as $1k into Hustle Fund's top performing early-stage startups
The traditional path to angel investing runs through networks. You know founders from college. You worked at successful startups. You golf with other investors who share deal flow.
What if you have none of that? What if you're a successful professional in a non-tech industry, living outside major hubs, with zero startup connections? Can you still invest in startups successfully?
Yes. The infrastructure exists now to build legitimate angel portfolios without traditional network advantages.
Why Connections Mattered (Past Tense)
The Old Gatekeeping System
For decades, angel investing was invitation-only. Deal flow came through personal relationships. Founders raised from people they knew. Investors shared opportunities with friends and colleagues. If you weren't in those networks, you couldn't access quality deals.
This wasn't malicious gatekeeping. It was just how information flowed. Founders naturally turned to people they knew and trusted. Investors shared deals with others who could add value beyond capital.
Geographic Concentration
Angel investing concentrated in Silicon Valley, New York, Boston, and a few other hubs. Living elsewhere meant missing almost all deal flow. You could have capital and interest but no realistic access to opportunities.
The Relationship Tax
Building networks required years of relationship investment. Attending events, making introductions, proving yourself helpful before anyone would share deals with you. This time investment was substantial and had no guaranteed payoff.
What Changed to Make Connections Optional
Virtual-First Infrastructure
Communities now operate entirely virtually. Geographic location became irrelevant. You access the same opportunities from Johannesburg, Mumbai, or Des Moines as someone in San Francisco. The playing field leveled dramatically.
Angel Squad's 2,000+ members across 40+ countries prove this works. Deal flow from Hustle Fund's pipeline of 1,000+ monthly applications reaches everyone simultaneously regardless of location or existing networks.
Institutional Curation Replaces Personal Networks
Instead of relying on founder friends to share deals, communities provide professionally curated deal flow. Experienced investors screen hundreds of opportunities and surface the most promising ones. You get access to quality companies without needing founder relationships.
As Elizabeth Yin, co-founder and GP of Hustle Fund, explains: "Getting deal flow & education have been the bigger blockers to date" for new investors. Modern communities solve both problems systematically rather than requiring you to build everything through personal relationships.
Educational Infrastructure
You no longer need to learn angel investing through apprenticeship with experienced angels. Structured educational programming teaches frameworks explicitly. You can develop judgment through systematic learning rather than osmosis from well-connected mentors.
Building Your First Portfolio Without Connections
Month 1: Join the Right Community
Your first month, focus entirely on finding and joining a community that provides what networks traditionally offered. Look for communities with high deal volume (100+ opportunities reviewed monthly), structured educational programming (weekly sessions from experienced investors), low investment minimums ($1,000-2,000), and active member engagement.
Don't join the first community you find. Research 5-7 options, talk to current members, and evaluate which actually delivers value versus which just promises it. The quality of community you join matters enormously for success.
Month 2-3: Systematic Learning
Spend your first 8-12 weeks observing and learning without pressure to invest. Review opportunities the community surfaces. Attend educational programming consistently. Watch how experienced members evaluate companies. You're building pattern recognition that traditional angels developed through years of casual exposure.
Ask questions actively. Communities provide access to experienced investors who answer specific questions. This replaces the traditional model of learning from connected mentors through informal conversations.
Month 3-4: First Investments
Around month three or four, make your first small investment ($1,000). Don't wait for perfect opportunity or perfect understanding. Your early investments are learning investments regardless of outcomes. Choose companies where you understand the market at basic level, believe in the founders, and think the business model makes sense.
As Eric Bahn, co-founder and GP of Hustle Fund, emphasizes: "For beginners, a bigger startup portfolio is better. It helps with diversification and helps you learn and get reps in. Investing requires practice like everything else." Communities enable getting those reps immediately rather than waiting years to build founder networks.

The Advantages of Not Being Connected
Freedom from Social Obligation
Unconnected investors actually have advantages. You're not pressured to invest in friends' companies out of social obligation. You don't face awkward situations where passing on a deal damages relationships. You evaluate opportunities purely on merit rather than mixing friendship with investing.
Connected angels frequently make bad investments in friends' companies because they can't separate professional judgment from personal relationships. You avoid this entirely.
Fresh Perspective
Not being embedded in specific networks means you're not subject to groupthink or hype cycles that sweep through connected communities. You evaluate opportunities based on fundamentals rather than social proof of which other investors are participating.
Broader Exposure
Communities provide exposure to deals from multiple geographies, industries, and networks. Connected angels typically see deals within their specific circles. You see much broader opportunity set, which aids diversification and learning.

Creating Value Without Traditional Networks
Industry Expertise as Alternative Network
You don't need startup connections if you have deep industry expertise. Professional knowledge in healthcare, finance, logistics, manufacturing, or any other domain provides value to founders building in those spaces. This expertise replaces traditional network advantages.
Position yourself as helpful based on what you actually know rather than who you know. Founders building healthcare software value an experienced healthcare operator's insights more than generic startup advice from well-connected but domain-ignorant investors.
Building Your Own Network Forward
Starting without connections doesn't mean staying unconnected. Each investment builds relationships with founders. Helping portfolio companies creates reputation. Other founders hear about helpful investors and seek them out. You're building network through actions rather than starting with inherited relationships.
This forward-built network is often stronger than inherited networks because it's based on demonstrated value rather than social proximity.
Community as Distributed Network
Community membership provides distributed network effects. You're connected to 2,000+ other investors who collectively have extensive networks even though you individually don't. Other members make introductions, share insights, and provide access to opportunities because you're part of shared community.
Angel Squad demonstrates this distributed network advantage. Members help each other's portfolio companies through community connections even though individual members may lack traditional angel networks.
Avoiding Connection-Based Pitfalls
Don't Try to Fake Networks
Some unconnected angels try building artificial networks by attending endless events or aggressive LinkedIn networking. This usually backfires. It's time-consuming, often inauthentic, and rarely produces quality deal flow.
Better approach is acknowledging you're building from different foundation and leaning into advantages of structured community access rather than pretending to have networks you don't.
Don't Worship Connections
Connected investors aren't automatically better investors. Often they make worse decisions because they rely on social proof rather than independent judgment. Their deal flow might be better, but their evaluation frameworks aren't necessarily superior.
You can be excellent investor without ever being "well-connected" in traditional sense. Focus on developing strong evaluation frameworks rather than obsessing about network gaps.
Don't Wait to "Build Network First"
Some people spend years trying to build networks before investing. This is procrastination disguised as preparation. You don't need extensive networks to start. Start investing through communities, and networks will develop naturally as byproduct.
Specific Tactics for the Unconnected
Leverage Community Deal Flow Aggressively
Since you can't source independently, maximize value from community-sourced opportunities. Review every deal thoroughly. Attend every pitch call. Participate actively in discussions. You're substituting volume of exposure for relationship-based filtering.
Develop Evaluation Frameworks Systematically
Without networks to provide shortcuts ("I trust this founder because we went to school together"), you need robust evaluation frameworks. Invest time in learning how to assess teams, markets, and business models objectively. This discipline often produces better outcomes than network-based shortcuts.
Focus on Early-Stage Where Networks Matter Less
At pre-seed and seed, evaluation is primarily about team and market. Product barely exists. Business model is hypothetical. Networks provide less advantage at earliest stages than at later stages where information asymmetry and access really matter.
As Shiyan Koh, co-founder and GP of Hustle Fund, notes: "Great founders can look like anyone and come from anywhere." At earliest stages, discovering great founders doesn't require insider networks, it requires judgment about people and markets.
Document Everything for Learning
Connected angels learn through osmosis and pattern recognition from repeated exposure. You need more deliberate learning approach. Document your investment theses, track outcomes carefully, and review decisions systematically. This structured learning replaces informal knowledge transfer that happens in connected networks.
The Long-Term Path
Year 1: Build Portfolio Through Community
First year, make 6-10 investments entirely through community deal flow. Learn evaluation frameworks. Help portfolio companies where you can. Build track record of being helpful and thoughtful investor.
Year 2: Develop Specialization
Second year, develop reputation in specific domain (industry, geography, business model). Founders in that domain start seeking you out based on demonstrated expertise rather than pre-existing relationships. Make 8-12 more investments mixing community deal flow with emerging independent opportunities.
Year 3: Independent Deal Flow Emerges
Third year, portfolio founders refer other founders. Your reputation for being helpful in specific areas spreads. You have independent deal flow supplementing community sources. Make 10-15 investments with increasing portion from your own developed network.
By year three, you've built legitimate angel portfolio and developed professional networks, but you did it through performance rather than starting with connections.
Why This Path Works Now (Not 10 Years Ago)
Technology Enabled Distribution
Video calls, digital investment platforms, and community software enable virtual-first angel investing. You can evaluate companies, attend educational programming, and participate in communities entirely remotely.
Professional Curation Scaled
Institutional investors like Hustle Fund curating deal flow and sharing it broadly through communities like Angel Squad creates opportunity for unconnected individuals to access quality deal flow that was previously network-dependent.
Lower Minimums Democratized Access
$1,000 investment minimums mean you can build diversified portfolio without having accumulated significant wealth through decades in high-paying roles. Traditional $25,000-50,000 minimums effectively limited angel investing to wealthy individuals who typically had extensive networks anyway.
The Honest Assessment
Will you see every amazing deal? No. Some of the best opportunities still flow through tight networks and never reach broader communities. Will you have disadvantages compared to extremely well-connected angels? Yes, especially at later stages and in hot deals.
But can you build legitimate angel portfolio, learn systematically, and potentially achieve decent returns without traditional connections? Absolutely. The infrastructure exists. Thousands of people are doing it successfully.
Not being connected is obstacle, not disqualification. Modern angel investing infrastructure provides alternative paths that work if you're willing to engage systematically rather than waiting for perfect network access that may never come.
Angel Squad proves the model works: members without Silicon Valley connections or startup backgrounds build angel portfolios through curated deal flow from Hustle Fund's pipeline of 1,000+ monthly applications, weekly educational programming from experienced VCs, and community of 2,000+ investors learning together.
The $1,000 minimums enable portfolio construction without requiring wealth accumulated through decades in tech. Members across 40+ countries demonstrate that geographic location and traditional networks are no longer prerequisites for successful angel investing.
Being unconnected is starting point, not permanent condition. Build portfolio through communities. Develop expertise. Help founders systematically. Networks emerge as byproduct of performance rather than prerequisite for participation.






