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Is Angel Investing Worth It: Real Returns from Real Angels

Brian Nichols is the co-founder of Angel Squad, a community where you’ll learn how to angel invest and get a chance to invest as little as $1k into Hustle Fund's top performing early-stage startups

Promotional content says angel investing produces amazing returns. Skeptics say it's a losing proposition. Neither perspective reflects the full reality. Real angels with real portfolios tell a more nuanced story.

This is what actual investors report about whether angel investing was worth it for them.

Investor Profile 1: The Successful Diversifier

Background: Software executive, started angel investing 2012.

Approach: Built portfolio of 45 investments over 6 years. Consistent $2,500 check sizes. Primarily through community deal flow.

Results: Total invested: $112,500. Total returned: $340,000. Multiple: 3.0x.

Breakdown: 28 investments returned $0. 12 investments returned 0.5-2x. 3 investments returned 3-5x. 2 investments returned 15x+.

Their verdict: "Absolutely worth it. The two big winners made everything work. Diversification was key. I got lucky, but I also gave myself enough chances to get lucky."

Key insight: Large portfolio captured outliers that drove returns. Without 45 investments, probably would have missed the 15x+ winners.

As Elizabeth Yin, co-founder and GP of Hustle Fund, explains: "Most of your investments will return $0. You will lose money. So it's important to have great portfolio construction."

This investor's success came from portfolio construction that accommodated high failure rates.

Investor Profile 2: The Break-Even Veteran

Background: Former founder, started angel investing 2015.

Approach: Made 18 investments over 4 years. Check sizes varied from $1,000 to $10,000 based on conviction. Mix of network deals and community access.

Results: Total invested: $65,000. Total returned: $72,000. Multiple: 1.1x.

Breakdown: 11 investments returned $0. 5 investments returned 0.5-1.5x. 2 investments returned 3-4x.

Their verdict: "Financially, not really worth it. I'd have done better in index funds. But I learned enormously about what makes companies succeed and fail. That knowledge has been valuable in my career."

Key insight: Varying check sizes based on conviction didn't help. Conviction didn't predict outcomes. Consistent sizing would have produced similar results with less emotional investment.

Investor Profile 3: The Network-Constrained Investor

Background: Attorney, started angel investing 2016.

Approach: Made 12 investments over 3 years. All through personal network. Check sizes of $5,000.

Results: Total invested: $60,000. Total returned: $35,000. Multiple: 0.6x.

Breakdown: 8 investments returned $0. 3 investments returned 0.5-1x. 1 investment returned 2x.

Their verdict: "Honestly, not worth it financially. My network wasn't strong enough to access quality deals. I was investing in friends' companies out of obligation. Should have joined a community for better deal flow."

Key insight: Network-dependent investing produced poor results. Deal flow quality matters enormously. Obligation investments rarely work out.

As Eric Bahn, co-founder and GP of Hustle Fund, emphasizes: "For beginners, a bigger startup portfolio is better. It helps with diversification and helps you learn and get reps in. Investing requires practice like everything else."

This investor's 12 investments were too few for adequate diversification.

Angel Squad Local Meetup

Investor Profile 4: The Community-Based Angel

Background: Product manager, started angel investing 2018.

Approach: Made 28 investments through Angel Squad. Consistent $1,000 check sizes. Attended education programming weekly.

Results: Portfolio still maturing (6 years). 8 confirmed failures. 15 still operating. 3 early exits at 1-2x. 2 showing strong traction.

Their verdict: "Too early for definitive answer on returns. But learning value has been incredible. Network I've built is already producing career opportunities. Even if returns are modest, it's been worth it for professional development."

Key insight: Community infrastructure improved deal quality and learning. Consistent approach building toward adequate diversification.

Investor Profile 5: The Concentrated Better

Background: Tech entrepreneur, started angel investing 2014.

Approach: Made 8 investments over 2 years. Large checks ($15,000-25,000) in companies where conviction was highest.

Results: Total invested: $150,000. Total returned: $95,000. Multiple: 0.63x.

Breakdown: 5 investments returned $0. 2 investments returned 0.5-1x. 1 investment returned 2x.

Their verdict: "Worst financial decision I made. Convinced myself I could pick winners because of my startup background. Complete arrogance. The market humbled me. Should have diversified much more broadly."

Key insight: Concentration based on conviction produced poor outcomes. Even smart, experienced investors can't reliably pick winners at early stages.

As Shiyan Koh, co-founder and GP of Hustle Fund, notes: "Great founders can look like anyone and come from anywhere."

This investor admits they invested in founders matching their mental model of success. That model was wrong.

Patterns Across Real Investors

What successful investors share:

  • Portfolio of 25+ investments
  • Consistent check sizes regardless of conviction
  • Access to quality deal flow (community or strong network)
  • Patience through full 7-10 year timeline
  • Appreciation for non-financial value

What unsuccessful investors share:

  • Portfolios under 20 investments
  • Check size variation based on conviction
  • Network-dependent deal flow of inconsistent quality
  • Concentrated bets on "sure things"
  • Purely financial motivation

The Collective Wisdom

On portfolio size: "Every successful angel I know made 25+ investments. Everyone who lost money made fewer than 20. The pattern is clear."

On conviction: "My strongest conviction investments performed no better than random. I stopped trusting my excitement and just maintain discipline."

On deal flow: "Quality in, quality out. Community deal flow dramatically outperformed what I found through personal network."

On timeline: "Took 8 years before I had any clarity on outcomes. Anyone judging results after 3-4 years is measuring noise."

On non-financial value: "Even if my returns were zero, the learning and network would have been worth significant amount. Don't ignore these benefits."

The Realistic Expectation

Based on real investor experiences:

Median outcome: 1.0-1.5x return over 10 years. Roughly break-even after accounting for opportunity cost. Non-financial value determines whether experience was worthwhile.

Upper quartile outcome: 2.5-4x return. Meaningful financial gain. Usually from capturing 1-2 strong outliers in diversified portfolio.

Lower quartile outcome: 0.5-0.8x return. Actual loss of capital. Usually from inadequate diversification or poor deal flow access.

Making Angel Investing Worth It

The consistent recommendations from successful angels:

Build bigger portfolio: "I'd do 35-40 investments if starting over. More shots on goal, better outlier probability."

Maintain discipline: "Same check size every time. No exceptions for excitement or conviction. Discipline beats enthusiasm."

Access quality deal flow: "Join community with institutional pipeline. Angel Squad's Hustle Fund deal flow is exactly what I wish I'd had starting out."

Value the journey: "If you only care about returns, buy index funds. Angel investing is worth it when you value learning, networks, and engagement alongside potential returns."

Commit to timeline: "7-10 years minimum. If that seems too long, this isn't for you."

The Bottom Line

Is angel investing worth it? Real angels give nuanced answers.

Financially: Worth it for some (diversified portfolios with quality deal flow). Not worth it for others (concentrated bets with network-dependent deals). Median outcome roughly breaks even.

Overall: Worth it for most who value learning and networks. Even modest financial returns combined with non-financial value create positive total experience.

Angel Squad addresses what distinguishes successful from unsuccessful angels: quality deal flow from Hustle Fund's pipeline provides access successful angels emphasize, $1,000 minimums enable building larger portfolios that capture outliers, structured education teaches portfolio discipline that determines outcomes, and community creates accountability for maintaining consistent approach.

Whether angel investing is worth it depends on your approach. Real angels prove it can be highly worthwhile with proper execution, or disappointing with poor execution. The choice is yours.